Pay Per Click (PPC)


is stands for

Pay Per Click

, a method of online commercial revenue generation. PPC is the most common form of SEM.

PPC is a pricing structure used by some online channels to charge an advertiser every time a user clicks on the advertiser's ads. The most content sites commonly charge a fixed price per click rather than use a bidding system.

The advertisers typically bid on key words phrases relevant to their target market on search engines. The amount is usually set by the advertiser, not by the channel.

Among PPC providers, Google Ad Words, Yahoo! Search Marketing and Microsoft ad Center are the three largest network operators. Google has implemented an additional factor in where you ads rank that is based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.

Pay per click

is an Internet advertising representation used on websites, where advertisers pay their host only when the ad is clicked. When a user searches for a particular search term, the search engine returns a list of natural search results, along with a list of targeted pay-per-click ads.
Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages. PPC advertising is gaining huge popularity now days in the internet marketing.