Search Engine Marketing (SEM)


stands for

Search Engine Marketing

. Search Engine Marketing term is related to managing and implementing

Internet Marketing

today. SEM is ensuring that company's brand shows up when people turn to Google, Yahoo and other search engines for solutions, services or products that company is providing. SEM's main purpose is to attract attention, new customers, and inbound links to the website.

Search Engine Marketing is a form of Internet marketing that look for to promote websites by increasing their visibility in search engine result pages through the use of, paid placement, contextual advertising and paid inclusion. SEM is the most popular form of internet marketing for small and medium-sized enterprises.

SEM is utilizing various means of "marketing" a person's website in order for it to become more significant in regard to search engine searches and their rankings. When this term is used to describe a person, it stands for "Search Engine Marketer".

SEM includes submitting a site to directories, search engines, creating content that encourages organic links and promoting the website through newsletters, videos, using social networks and article publication.
There are a few general best practices in search engine marketing.

  Use unique and descriptive titles on all pages and provide unique descriptions and keyword Meta tags on every page.
  Use plain ASCII text on your Web pages and use alt text for images and non-text elements.
  Include a keyword-rich text description at the tops of pages and use text links with keyword-rich descriptions in your navigation and content.
  Use keywords in URLs and ensure your dynamic pages are search engine friendly.
  Adhere to Web standards of interoperability, accessibility and usability and add relevant, high-quality links from other sites to your site.

In short what exactly SEM does is, it combines search engine optimization (SEO) and pay-per-click advertising (PPC) to harness the power of targeted traffic at the search engines.